Apple is poised to make a significant entrance into the foldable smartphone market with its anticipated release of a foldable iPhone. This strategic move is expected to invigorate a sector that has been experiencing a downturn. Despite an 8% decline in global foldable smartphone shipments in the first half of 2026, market forecasts suggest a robust recovery in the latter half of the year. Analysts predict that total shipments for the year could reach approximately 23 million units, setting the stage for continued growth into 2027.
Analysts project that Apple’s entry will dramatically alter market dynamics, capturing a notable portion of the foldable segment. According to Smart Analytics Global, Apple could seize about 25% of global foldable shipments by the end of 2026, with this share potentially increasing to around 41% in 2027. However, the company might face initial supply challenges due to the intricate nature of foldable device manufacturing. Additionally, the projected price of over $2,000 could initially restrict demand and availability, leading Apple to potentially introduce the device in select markets before a broader rollout.
Industry experts, including those from IDC, anticipate that Apple’s move into the foldable arena will transform it into one of the fastest-growing segments in the smartphone industry. IDC forecasts that Apple could ship over 17 million foldable iPhones by 2027, claiming about 40% of the global foldable market. The overall foldable smartphone market is projected to grow to 22.9 million units in 2026, marking a 12.6% increase, and reach approximately 27 million units in 2027, with an 18% growth rate.
The launch of Apple’s foldable iPhone is expected to shake up the competitive landscape, posing a challenge to established players like Samsung, Huawei, Vivo, and Xiaomi. Reports indicate that the device may boast a 5.5-inch cover display and a 7.8-inch foldable main display. It is also likely to feature technological advancements such as Touch ID, an A20 Pro chip built on a 2-nanometer process, and dual 48-megapixel cameras.
If Apple can navigate the manufacturing complexities and address the high price point, its entry into the foldable market could significantly boost the category and quickly position the company as a dominant force. This development underscores Apple’s potential to reshape the foldable smartphone sector and capture a substantial market share in a short period.